Pivoting Fast, Spending Slow: How Marketing Is Adapting To Shifting Realities - Connect Nigeria Events ->

pivoting fast, spending slow: how marketing is adapting to shifting realities

  • Pivoting-Fast-Spending-Slow-How-Marketing-Is-Adapting-To-Shifting-Realities


This is an online event.


Jul 15, 2020 - Jul 15, 2020
11:00 - 12:00

Date Listed: July 13, 2020 (about 10 months ago)

Morbidity aside, COVID-19, the public health emergency, has become the buzzword of the day in government, media, households and firms. In the space of a few months, many assumptions about customer behaviour, engagement models, market trends, and the macroeconomy have been upended. These have sparked debates on how best to craft responses.

These have sparked debates on how best to craft responses. It is correct that all sectors have not been disrupted in equal doses. Furthermore, within sectors all players have not been affected in uniform ways. For example, sectors like consumer-packaged goods (food and household products), mobile gaming, pharma and remedies, online retail, and telecommunications have experienced increased volumes. On the other side, consumer electronics, fashion and luxury goods, brick and mortar retail, alcoholic beverages, auto, sports betting, live events, travel and tourism, and print advertising have suffered a dip for obvious reasons.

Event Date
Start Date: July 15, 2020
End Date: July 15, 2020
Event Time
Start Time: 11:00 AM
End Time: 12:00 PM
Ticket Online
Ticket Link:

Contact Organizer

Name : Business Day Nigeria
Contact No. : 08109117286

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