Strategic Marketing For Competitive Advantage - Connect Nigeria Events ->

strategic marketing for competitive advantage

  • Strategic-Marketing-for-Competitive-Advantage


This is an online event.

₦ 35,000

Jun 19, 2020 - Jun 19, 2020
08:00 - 17:00

Date Listed: June 10, 2020 (about 5 months ago)

The programme is designed to provide practitioners with strategic, marketing or commercial responsibilities – with the skills to design and implement marketing plans and framework to win in the competitive landscape.

Key Learning Objectives/ Benefits

Participants on this programme will be able to:

. Carry out a comprehensive situation analysis of your competitive environment with the view to determining the    current capabilities of your  organisation,  its current and potential customers, the dynamics of its  business environment 

. Understand the target market to ensure proper segmentation, targeting and positioning of your  product offerings 

. Carry out a SWOT analysis of the current marketing strategies.

. Evaluate the internal and external positions with a view to setting SMART objectives and charting the course for the best competitive strategy.

. Align the proposed marketing strategy with business goals and objectives.

Event Date
Start Date: June 19, 2020
End Date: June 19, 2020
Event Time
Start Time: 08:00 AM
End Time: 05:00 PM
Event Link
Ticket Online
Ticket Link:

Contact Organizer

Name : Lagos Business School
Contact No. : 07019900758

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